SERP, Schema & Rich Results · Glossary term

Structured data explained without jargon.

Umbrella term for any structured markup (schema.org, microdata, RDFa). In practice, JSON-LD via schema.org is the current standard.

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Extended definition

Umbrella term for any structured markup (schema.org, microdata, RDFa). In practice, JSON-LD via schema.org is the current standard.

Context and application

Three historical formats: 1) Microdata (HTML attributes itemscope, itemprop — old, still supported), 2) RDFa (from semantic web, rarely used in SEO), 3) JSON-LD (separate block in head/body — preferred by Google since 2015). In 2026, write JSON-LD by default. Vocabulary: schema.org (defined by Google + Yahoo + Bing + Yandex consortium). Rare types used in classic SEO: Event, Recipe, JobPosting, Course, SoftwareApplication, BreadcrumbList. Combine multiple types in the same @graph for complex pages.

Related terms

Schema markup, Rich snippet.

Rest of the glossary

The SEO Master PRO MAX glossary has 58 essential terms, organized in 7 categories (Audit & Technical SEO · Content & On-page · Performance & Core Web Vitals · Backlinks & Authority · AI & Search 2026 · SERP, Schema & Rich Results · Privacy & Compliance). All with clear definitions, extended context, concrete examples.

← All 58 terms Category: SERP, Schema & Rich Results

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