SERP, Schema & Rich Results · Glossary term

Schema markup (JSON-LD) explained without jargon.

Structured code (usually JSON-LD) telling Google what your page is (article, product, review, FAQ, event). Unlocks rich snippets.

← Back to glossary See Schema Generator module →

Extended definition

Structured code (usually JSON-LD) telling Google what your page is (article, product, review, FAQ, event). Unlocks rich snippets.

Context and application

Schema markup is a low-cost, high-ROI investment. Standard JSON-LD implementation in <head> or <body>. Highest-ROI types: Article (for blog), Product (for e-commerce), FAQPage (for info pages), Review (for testimonials), LocalBusiness (for service area businesses), HowTo (for tutorials). Most common mistakes: schema with missing fields (Google ignores silently), schema with non-factual info (can trigger penalty), FAQ schema with invented questions not appearing in content. Mandatory validation: Google Rich Results Test + Schema.org Validator.

In practice

we generate it visually from existing audit in 2 clicks with Schema Generator.

How SEO Master PRO MAX helps

For Schema markup (JSON-LD), the relevant module in the app is Schema Generator module. See the dedicated page for how it works concretely on your site.

See Schema Generator module →

Related terms

Rich snippet, Structured data.

Rest of the glossary

The SEO Master PRO MAX glossary has 58 essential terms, organized in 7 categories (Audit & Technical SEO · Content & On-page · Performance & Core Web Vitals · Backlinks & Authority · AI & Search 2026 · SERP, Schema & Rich Results · Privacy & Compliance). All with clear definitions, extended context, concrete examples.

← All 58 terms Category: SERP, Schema & Rich Results

Now that you know what schema markup (json-ld) is, apply it on your site.

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