Extended definition
SERP result enhanced visually (with stars, images, prices, FAQ accordion). Appears only if you have correct schema markup.
Context and application
Google doesn’t guarantee rich snippet even with valid schema — the algorithm evaluates quality, trust, relevance. New sites may not receive rich snippets for months even with perfect implementation. To maximize chances: 100% validation in Rich Results Test, high content quality, no spammy patterns. On E-commerce, Product schema with price + availability + aggregateRating can turn the plain snippet into a mini-card with price + stars + stock — measurable CTR difference.
In practice
rich snippets increase CTR by 20-30% on average.