SERP, Schema & Rich Results · Glossary term

SERP (Search Engine Results Page) explained without jargon.

The Google results page when you search for something. Contains organic results, ads, AI Overviews, featured snippets, knowledge panels.

Extended definition

The Google results page when you search for something. Contains organic results, ads, AI Overviews, featured snippets, knowledge panels.

Context and application

Modern SERP is a collage of elements: ads (top), AI Overview (when present), featured snippet (position 0), knowledge panel (lateral, for known entities), organic results (10-20), People Also Ask, Related Searches. Different queries produce different layouts. For your SEO analysis, what matters isn’t just organic position, but how much “visual space” you occupy on SERP — a rich snippet on position 5 can produce more CTR than a plain result on position 2. Tools like Ahrefs and SEMrush have a “SERP features” report showing what features appear on your queries.

Related terms

AI Overviews, Featured snippet, CTR.

Now that you know what serp (search engine results page) is, apply it on your site.

SEO Master PRO MAX runs 100% locally on your computer. Full audit in Free plan, no account, no card, no page limit. Multi-AI integration with your own keys.