SERP, Schema & Rich Results · Glossary term

Open Graph explained without jargon.

Meta tags controlling how the link looks when shared on Facebook, LinkedIn, etc. (title, description, image).

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Extended definition

Meta tags controlling how the link looks when shared on Facebook, LinkedIn, etc. (title, description, image).

Context and application

Open Graph protocol was introduced by Facebook in 2010. Became de facto standard for link previews on social media — LinkedIn, Slack, Discord, Telegram, WhatsApp all read it. Essential tags: og:title (can differ from meta title), og:description, og:image (1200×630 recommended, under 5MB), og:url, og:type (article/product/website). Facebook caches aggressively — for update, use Sharing Debugger for force refresh. OG images generated dynamically per page (with article name, author) increase CTR on shares.

In practice

test with Facebook Sharing Debugger before campaigns.

Related terms

Twitter Cards, Schema markup.

Rest of the glossary

The SEO Master PRO MAX glossary has 58 essential terms, organized in 7 categories (Audit & Technical SEO · Content & On-page · Performance & Core Web Vitals · Backlinks & Authority · AI & Search 2026 · SERP, Schema & Rich Results · Privacy & Compliance). All with clear definitions, extended context, concrete examples.

← All 58 terms Category: SERP, Schema & Rich Results

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