Audit & Technical SEO · Glossary term

Redirect (301 / 302) explained without jargon.

Way of redirecting one page to another. 301 = permanent (transfers most SEO authority). 302 = temporary (doesn't transfer authority).

Extended definition

Way of redirecting one page to another. 301 = permanent (transfers most SEO authority). 302 = temporary (doesn't transfer authority).

Context and application

Redirect chains (A → B → C → D) are SEO killers — each hop loses a bit of authority and slows down crawl. Periodically check chains with an audit. Redirect loop (A → B → A) completely blocks indexing. 302 used incorrectly (instead of 301) is one of the most common mistakes on site migrations — Google doesn’t transfer authority and new pages start from scratch. If you’re A/B testing on a new URL, OK use 302. If the old URL is permanently removed, always 301.

In practice

when you change URL structure on the site, you use 301 for old pages → new ones.

Related terms

Canonical URL, Indexing.

Now that you know what redirect (301 / 302) is, apply it on your site.

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