Audit & Technical SEO · Glossary term

Noindex explained without jargon.

HTML tag (<meta name="robots" content="noindex">) telling Google NOT to index the page. Useful for test pages, duplicate pages, form thank-you pages.

Extended definition

HTML tag (<meta name="robots" content="noindex">) telling Google NOT to index the page. Useful for test pages, duplicate pages, form thank-you pages.

Context and application

Important difference from robots.txt: noindex allows crawl (Googlebot READS the page to see the tag) but forbids indexing. For administrative pages (login, password reset, thank-you, internal admin), noindex is the only correct solution. On staging URLs, the ideal combination is noindex + HTTP basic auth — not just robots.txt (which, as we saw, guarantees nothing).

Related terms

Indexing, Robots.txt.

Now that you know what noindex is, apply it on your site.

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