Content & On-page SEO · Glossary term

Anchor text explained without jargon.

The visible text of a link. "Click here" is weak anchor text; "complete guide to Core Web Vitals" is good anchor text.

Extended definition

The visible text of a link. "Click here" is weak anchor text; "complete guide to Core Web Vitals" is good anchor text.

Context and application

For SEO, anchor text is a strong signal — Google uses the anchor text as a description of the destination page. But over-optimization (all external backlinks with exact match anchor “SEO audit”) = Penguin penalty. Natural diversity: ~30% exact match, ~30% partial match, ~30% brand/URL, ~10% generic (“click here”, “this page”). For internal linking (your total control), you can be more descriptively consistent — it’s not penalized.

In practice

descriptive anchor text helps Google understand what the destination page is about.

Related terms

Internal linking, Backlink.

Now that you know what anchor text is, apply it on your site.

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